Who Are The Competitive Life Insurance Companies

Kyle Taylor • December 6, 2019

Best Life Insurance Companies: Who Are They?

The answer to that question is: “it depends.”



If you are a non-smoker in good health, you should see most of the following companies towards the top of any worthwhile spreadsheet. If not, you may want to move on.


Over 1,000 companies sell term life insurance so the focus here is the highest-rated companies offering the lowest prices. The listed companies are committed to the term marketplace. From time to time, we see other carriers move into and soon after quickly move out of this arena. It’s tough to be profitable and the company needs to know what it’s doing. These carriers have demonstrated their expertise. The current low-priced non-smoker leaders are:


  • American General Life Insurance Company
  • Banner Life Insurance Company
  • John Hancock Life Insurance Company
  • Pacific Life
  • Protective Life
  • Pruco Life Insurance Company (Prudential)
  • William Penn Life Insurance Company (NY only)
  • For Alternate Tobacco Users (Cigar, Pipe and Chewers), John Hancock or Pruco usually can’t be beat.
  • For cigarette smokers, American General and Banner are usually in the top bracket.
  • For non-smokers with weight problems, prices are all over the board, but Pruco has very generous limits.
  • Family history problems are covered on the “Underwriting Guidelines” page.


Best Life Insurance Rates: Call for Help Now


I’ve only hit the high points here and can’t cover every situation. There are other companies not listed above that we use in special situations. If you have any health or lifestyle issues, I recommend you talk with an experienced agent (who is licensed in your state). If you’re talking with someone with an Internet company, ask him or her to fax you a copy of his or her individual license to sell in your state (not the company’s license). That way you know you’re not just talking with a telemarketer. A telemarketer’s only goal is to get your application started, regardless of company or underwriting criteria. This may seem harsh, but it can save you thousands of dollars.


Questions? Comments? Suggestions? 1-800-542-5530


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